The diCAPrio
The “diCAPrio” was created in response to the infamous hat Leonardo DiCaprio wore to Jeff Bezos’ wedding, an accessory meant to shield his face from paparazzi.
Our parody version exaggerates the design with a cartoonishly long brim, making it 100% paparazzi-proof.
To promote the hat, Billy wore it in public while pretending to be Leo, successfully tricking people online and IRL into believing they’d spotted a celebrity. The “diCAPrio” videos have garnered over a million views across social media platforms. The hat was featured in the Treat Gallery at the Affordable Art Fair in New York City, September 17–21, 2025.
Press:
Collaboration with actor Matty Cardaople
Link to purchase a DiCaprio Cap on ARTSY
