Fridgarettes

Playing off the viral term “fridge cigarette,” we created a custom oversized cigarette box designed to hold Diet Coke, along with a Diet Coke ashtray, and even coined the term “fridgarette.” The videos garnered over 1 million views on TikTok, was shared by Good Hang with Amy Poehler, and featured in the Treat Gallery at the Affordable Art Fair in New York City, September 17–21, 2025.

Link to purchase a Fridgarette box and ashtray on ARTSY