Hey Caviar

What do marathon runners need? Carbs. Salt. Cheers.
So we delivered all three, with free caviar bumps at the NYC Marathon.

Hey Caviar asked us to highlight their brand in an unexpected way, so we took it to the streets and offered free ‘bumps’ to runners who needed a little boost during the 26.2 miles. The sign went viral, earning over 1 million views in a single day and landing features in What Is New York, Yahoo, and TimeOut New York as one of the funniest signs of the entire race.

All it took was a jar of caviar, some posterboard, a little paint, and a good idea that connected a small brand to the masses.